Sugar Daddies and Sugar Mommies of the World, Unite!
Jan 11, 2018


For the record, I believe that this website is morally and ethically questionable, and I strongly agree that it is not in the best interest of anyone. However, from a business standpoint, I think it’s bloody genius. Why didn’t I think of it? Owning such a website might draw the ire of the general public and I might not be a popular man for it, but damn, I rather be a multi-millionaire who people dislike than a poor fool that is well liked by total strangers. Does that sound weird? I don’t know about you, but I’ll think about it while I’m flying around in my private plane.

The website in question here is “The Sugar Book”, a discreet dating website which caters to the rich and affluent who are looking for young men and women for companionship. Basically, if you’re a young woman looking to make money, you go looking for a sugar daddy and this website helps you do it. You register either as someone who is a sugar daddy/mummy or as someone looking for a sugar daddy/mummy. It’s not that complicated a business model, and truth be told, this is not the first website that has promoted such services nor will it be the last. The issue with this Malaysia-based company is that more than 20,000 register users are from Singapore, and Singapore cannot be seen to have its citizens partake in such frivolities.

As I mentioned at the very beginning of this article, I think this service is morally and ethically questionable, but even without this website, the idea of sugar daddies/mommies is still very real. If it doesn’t happen online, you can be sure it still happens at work, in pubs and clubs and everywhere else in between. I, myself have been approached by elderly women with the proposition of them being my sugar mommies. I was 21 years old at that time, and the woman was in her mid-40s. They approached me at a popular nightclub but I declined. So, with the website or not, this whole idea of rich, elderly men and women who are willing to pay younger good-looking guys and girls to be their companion is not new.

The Singapore government has said that websites like this are wrong, they can destroy families and corrupt the young minds. I do not disagree with that sentiment but my question is how will telling people to not join a website going to change it all. Just like prostitution, this is an industry that has been around as long as modern human civilization has existed. Even without a website, men and women will find a way to meet other people who are like-minded or looking to make money. It’s human nature and banning a website is not going to change that.

Of course, I draw the line with anything illegal but as of now, every transaction that takes place within the realms of the website is legal. There are no underage persons, there is no prostitution, there are no unwilling parties. Everyone who goes to the website to register are doing so on their own free will. They are adults who chose to make the decision to search for partners this way. If their choice to do so has repercussions on their current relationships with family or friends, that is the consequences they will have to bare. It’s no one’s fault but theirs.

To be fair, it just like Tinder, but for Sugar Daddies and Mommies.  

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